Why Choose YouTube advertising?
YouTube is not just a platform for cat videos and viral sensations, it's also a goldmine of untapped marketing opportunities that can transform your business.
48 min
YouTube viewers will spend an average of 48 minutes per day on the platform in 2023.
15.25B
With $15.25 billion in projected ad revenues, YouTube is one of the biggest ad platforms in the world.
9th
YouTube was the ninth most downloaded mobile app in the US in Q1 ‘23.
62%
The number of internet users based in the United States that report using YouTube every day. 92% access YouTube on a weekly basis.
Sources:
emarketer, 5 charts on YouTube’s ad standing amid TikTok, Meta, and CTV competition, May 2023.
Statista,
Frequency of YouTube use in the United States, March 2022.
Ad Formats
Skippable In-Stream Ads
- Your video plays before, during, or after other videos.
- After 5 seconds the viewer has the option to skip the ad. Max 30 seconds.
Non-Skippable In-Stream Ads
- Your video plays before, during, or after other videos.
- Video ads are 15 seconds or shorter and viewers don't have the option to skip it.
Bumper Ads
- Bumper ads are short videos of 6 seconds or less.
- Viewers don't have the option to skip it.
Discover Ads
- Your ad will appear as a thumbnail image from your video along with text.
- Ads can appear on YouTube search results, alongside related YouTube videos, and on the mobile homepage.
Key Features
Creative Business Messaging
We develop the creative idea behind your YouTube campaign to make sure it resonates with your target audience for maximum impact.
Video Creation
We create professional, customized videos with your marketing message following YouTube’s best practices.
Custom Audiences
Using lists of relevant websites and keywords, we create curated YouTube audiences that reach your ideal potential customers.
SEM Campaign Synergy
We’ll take a unified approach by running your SEM keywords for your YouTube campaign.
Reporting & Metrics
You’ll receive key campaign metrics in real time, such as impressions (# of people exposed to the ad), views (# of people who watched 30+ seconds), and view rate (% of people who viewed the ad).
