What is Branded Content?
Branded content is a unique way of creating content that is directly linked to a brand using elements of storytelling to share the brand’s message.
Meet the Talent
Characteristics:
- Appeals to emotions.
- Does not actively promote products or services, but instead focuses on their value.
- Creates conversations.
- Generates added value for the user.
- Can be presented in different formats: podcasts, videos, events, social media, tv programs, video games, etc.
Why Branded Content?
The main purpose of branded content is to generate authentic engagement with your audience, have a conversation with them, and leave a positive impression.
Entravision can help connect brands with consumers through curated branded creatives that truly resonate, using relevant themes.
90%
Of people prefer custom content as a way for brands to engage with them.
22x
Branded content is significantly more engaging than other ads.
50%
Higher brand lift for marketers that distributed their branded content with a publisher than those who published their own.
Sources: Nielsen research Borrell Research
Sponsored Content
Collaborate with storytellers to showcase your product or service with a voice relevant to Latinos.
Platforms
NoticiasYa.com, NoticiasYa Social Media, Elboton.com, Radio social media platforms
Custom Content
Develop custom content that resonates with Latinos and aligns with the value of your product or service.
Platforms
NoticiasYa.com, NoticiasYa Social Media, Elboton.com, Radio social media platforms
Social Ads
Boost your exposure and reach your target audience through the most trusted voice in your community.
Platforms
NoticiasYa.com, NoticiasYa Social Media, Elboton.com, Radio social media platforms
Content Engagement Specialist
Combine the engagement, energy, and benefits of boots-on-the-ground marketing with the power and relevance of social media created by our exclusive local CES teams.
Value
- Build connection with your target audience leveraging our trusted, high engagement social media pages & platforms.
- Our social media experts create original content customized for your brand.
- Facebook Live videos can be optimized and shared to multi-channel platforms with one single recording.
Valeria Gonzalez
Phoenix
Local Business Expertise
With 25 years of experience in the market we understand your needs as a local business. We have helped thousands of SMBs increase their reach and therefore their business.
With branded content ads, we implement this knowledge and take the advantage of the new set of tools this platform has to offer.
The Entravision experience includes:
- The best strategy for your brand
- Custom creatives for your campaign
- A wide range of other products to complement your strategy
- Campaign implementation and optimization
- Daily updated reporting dashboard
