Unlocking the Latino Vote: Tips for Engaging Hispanic Voters in the 2024 Political Season

As the political landscape readies itself for what’s coming in 2024, campaigns across the nation are gearing up for what promises to be a wild year. With contested races, growing voter unpredictability, and the possibility of a presidential rematch looming large, every demographic group will wield significant influence. Among them, Latinos stand out as the fastest-growing and youngest electorate, poised to play a pivotal role in shaping the outcome of key battleground states.

With over one million new Latinos reaching voting age annually, the demographic explosion within this community underscores its importance in the upcoming elections. To sway the Latino electorate in their favor, political campaigns must make an effort to  build early and authentic relationships. Understanding the unique behaviors and preferences of Latino voters is critical.

Engaging Latino Voters: Key Insights

Undecided Voters:

• A significant portion of Latino voters – 37% – remain undecided, yet to align themselves with a presidential candidate. This indecision is a prime opportunity for political campaigns to capture hearts and minds through targeted outreach and compelling messaging.

Influence of Friends & Family:

• For over one in four Latino voters, the opinions of friends and family hold considerable sway in their voting decisions. Recognizing the importance of community and familial ties, campaigns must create narratives that appeal to Latino families.

Early Voting Intentions:

• A staggering three in five Latinos express their intent to vote early, whether in person or by mail. This proactive approach shows the community's commitment to civic engagement and highlights the importance of early outreach efforts by political campaigns.
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Source: Coleman Insights National Political Plan Developer Study, 12/21/23 - 1/16/24 (Las Vegas, McAllen, Phoenix, San Diego, and Denver)

These insights, gained from extensive research conducted across key Latino demographics, provide invaluable guidance for political campaigns seeking to mobilize and engage the Hispanic electorate effectively. By understanding the nuanced preferences and behaviors of Latino voters, campaigns can tailor their strategies to be more authentic and build lasting connections.

Creating a Winning Strategy

Early Engagement:

• Start early and build rapport with Latino communities through grassroots organizing, culturally relevant messaging, and community outreach initiatives. Establishing trust and familiarity early on is crucial for securing support and mobilizing voters.

Amplifying Familial Connections:

• Make the most of the influence of friends and family networks by incorporating testimonials, personal anecdotes, and endorsements from trusted community figures. Emphasize shared values, experiences, and aspirations to make genuine connections with Latino voters.

Promoting Early Voting:

• Encourage early voting by providing accessible information about voting options, registration deadlines, and polling locations. Develop targeted campaigns to educate and empower Latino voters to participate in the electoral process actively.

Cultivating Cultural Competence:

• Invest in cultural competency training for campaign staff and volunteers to ensure respectful and effective engagement with Latino communities. Embrace cultural nuances, traditions, and language preferences to communicate authentically and build trust.

As we start the journey to the 2024 elections, political campaigns must prioritize the Latino electorate as a cornerstone of their strategies. By recognizing the diversity, influence, and voting behaviors within the Latino community, campaigns can position themselves for success and harness the full potential of this critical demographic group.

Together, let's navigate the path to electoral victory, one meaningful connection at a time.

Get in touch

Entravision, the second largest Spanish-language media company in the United States, has been connecting with Latino audiences for over two decades with a unique integrated media portfolio concentrated across the West to Southwestern states that includes 90+ owned & operated TV and radio stations, local news, digital, social media and events.

By leveraging the reach of our media, Entravision will inform and educate our audiences in order to boost Latino voter turnout to unprecedented levels. 

If you would like to learn more about our digital solutions, feel free to reach out and contact us!